Spending an extensive amount of time on social media can have both beneficial and negative effects.
The argument can go both ways, seeing as some have found a way to monetize their social media, while social media robs some of their time, attention, and productivity.
While this is an individualistic experience, there are some regions of the world that on average consume more social media than others. Several factors contribute to variations in social media usage among countries. The extent and nature of social media engagement are influenced by a combination of cultural, economic, technological, and social factors.
World Statistics released a report, detailing the time countries across the globe spend on social media, and surprisingly, Nigeria spends the most time on social media in the world. Three other African countries made the list.
Below are the African countries that spend the most time on social media.
Rank | Country | Time Spent (Hours:Minutes) | Global Rank |
1. | Nigeria | 04:20 | 1st |
2. | South Africa | 03:44 | 3rd |
3. | Ghana | 03:23 | 6th |
4. | Kenya | 03:22 | 7th |
Source: Business Insider Africa