Royal Air Maroc (RAM) has launched a new brand campaign during a ceremony at Casablanca’s Anfa Airport on Tuesday, October 24.
With the tagline “#DREAMAFRICA #MEETMOROCCO,” the new brand campaign will put a new face on the Moroccan flag carrier as the airline sets the goal to establish itself as a global connector, serving five continents by 2037.
Speaking about the new campaign, Royal Air Maroc CEO Hamid Addou said,
“The new dynamism expressed in our rebranding strategy reflects our ambitions as a leading company on a continental scale, proudly expressing our Moroccan and African identity,
“It aligns with our Kingdom’s overarching vision for Africa, promoting South-South cooperation and accelerating our common development in political, economic, societal, cultural, and technological aspects.”
Source: Simple Flying
Read more: https://simpleflying.com/royal-air-maroc-unveils-new-brand-campaign/
